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The iconic Paul Williams-designed Azria Estate in the Holmby Hills neighborhood of Los Angeles has been on and off the market for nearly a decade.
The ritzy residence, longtime home of fashion magnate Max Azria, has been listed for as much as $88 million. And now, with its most recent reentry to the market, it’s available for $55 million.
The pricey estate is also headed to the auction block. Will Concierge Auctions finally move the mansion now that it’s on the block with no reserve?
Bidding opens in May, and starting offers are expected to come in as high as $38 million, the listing notes.
Let’s take a look inside.
Storied estate
The lavish property has a fascinating history. It was originally designed in 1939 by classic, Hollywood Regency designer Williams, known as the architect to the stars.
Azria and wife Lubov Azria purchased the estate in 2005 for $14.4 million, according to the Los Angeles Times. Prolific author and Oscar-winning producer-writer Sidney Sheldon was the seller.
The fashionable couple then dubbed the 2.8-acre estate Maison du Soleil and spent a reported $30 million on a total renovation. It now features 14 bedrooms and 25 baths, ensconced in an astounding 30,000 square feet.
The grand Azria mansion, currently priced at $55 million, will go on the auction block in May with no reserve.
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Priced to sell?
The Azrias first put the property on the market in 2015 for $85 million, and it’s been on and off the market at ascending and descending prices ever since. Max Azria, the award-winning designer and founder of the fashion retail line BCBG, died in 2019.
When the house hit the market that year for $78 million, it was the most expensive home that week on Realtor.com®.
While the price has come down, the interiors have been similarly toned down. Once fearlessly flamboyant, the spaces are repainted and updated to appeal to a broader pool of buyers.
Gone are the colorful carpets and ornate decor hanging from the ceiling. While they’ve been replaced by more neutral selections, at least one cheerful, kaleidoscopic carpet remains.
This floral ceiling and the custom red carpets are no more.
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The lounge now features more subdued ceilings, colors, and carpets.
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The furniture has been switched out, but much of this room remains the same as the Azrias originally decorated it.
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This ceiling is actually more interesting now, and the trippy carpet remains.
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The crystal lighting column in the grand foyer has been removed, and the walls are more monochromatic; but the striking, mirrored home-theater lobby also seems to be relatively untouched.
The entry foyer before the mansion was neutralized
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The entry foyer has been reimagined, to appeal to a larger pool of buyers.
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The stylish theater lobby appears to remain as the Azrias designed it.
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And while the color palette is more reserved now, the massive primary-suite closet is intact (as befits a couple of fashion designers).
The square footage of this enormous primary-suite closet appears unaltered.
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The estate features several luxe structures. In addition to the main house, there’s a separate 5,500-square-foot entertainment center with a theater, game room, and chic home office.
Check out this posh home theater in the Azria Estate.
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The beautifully manicured grounds include rolling lawns, mature trees, a pool and sauna, a partially glass-walled tennis court, Japanese- and Mediterranean-themed gardens, and a lovely greenhouse for growing produce and exotic flowers. There’s also a Moroccan bathhouse encased in marble tile.
This red tennis court is partially enclosed by glass walls.
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There’s nothing more luxurious than home-grown vegetables and flowers.
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Bidding on the estate is scheduled to start May 9 and close May 23. All bidders must, of course, be prequalified. For more info on the auction and estate, go to Concierge Auctions.
The post Ready, Set, Bid: See the Transformed Azria Estate in L.A. Before It Heads to Auction appeared first on Real Estate News & Insights | realtor.com®.